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Continue reading →: Cut Out the Unwanted Middleman: How Direct Buying Empowers Producers and Drives InnovationIndependent businesses face a significant challenge—not because they lack creativity or quality, but because market conditions and intermediary platforms enable large corporations to capture a disproportionate share of profits. Research from the Forbes and MarTechCube show that complex distribution systems and steep fees are squeezing independent companies across industries. When…
